Everything was fragmented.
Nothing was built for the whole woman.
A directory for eldercare here. A support group there. A wellness app somewhere else. If you're holding a career, your own family, and ageing parents all at once, you know the feeling — piecing support together, because nowhere was built for all of you.
If you're anything like the women in this community — Singaporean, Malaysian, or anywhere across Asia — that fragmentation is the whole problem. Eldercare providers here, career coaches there, wellness support somewhere else, and no single place that treats those as two halves of the same life.
That's exactly why I started REFRAME. It isn't just a platform to me — it's the thing I couldn't find, so I built it.
— Jacke Tan, Founder, REFRAME
Two halves of the same life, finally held in one place
Vetted eldercare providers, subsidies decoded, and professionals who actually understand Singapore's system.
Career coaches, midlife wellness support, and a community of women who've navigated exactly what you're going through.
See who we serve
REFRAME covers both sides of midlife — your own health and career, and the people you care for.
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